Our Mission To provide relevant, useful information through all media channels to those responsible for the parcel logistics process, thereby cementing our position as the parcel industry source of information and exchange of ideas.PARCEL is a product of MadMen3, LLC, a multi-media company since 2019.
Our Staff We have a dedicated staff that works diligently to accomplish our mission. They enjoy hearing from you about your opinions, comments on information we provide or questions you need answered.
Amanda Armendariz Editor
amanda.c@rbpub.com 801-391-3915
*Any editorial-related inquiries, press releases, article ideas, etc. should be directed to Amanda
Ken Waddell Publisher & VP, Sales & Marketing
ken.w@rbpub.com 608-235-2212
Kelli Cooke Creative Director
kelli.c@rbpub.com
rachel@rbpub.com 608-241-8777Rachel Chapman Audience Development Manager
Chad Griepentrog President
chad.g@rbpub.com 608-444-8965
Brief Historical Look In the early 1990s, as just-in-time manufacturing came fully on the scene, we noticed a sharp rise in the shipment of parcels. Realizing there was an information void in this area of the transportation industry, we created PARCEL in 1994 to provide logistics professionals with the knowledge to improve operations and respond to market changes.
While we understood there was a developing trend, no one could have predicted the boon in parcel shipments. Several key factors have affected the growth of parcel shipments since the launch of PARCEL, including just-in-time principles; the increase in competitive carriers and the services they offer; the rise of the e-commerce; and shifts in human behavior as more consumers and businesses place their orders online.
Today, we are the sole provider of information to the most advanced segment of the transportation industry. We built our magazine on the entire process, not just a part of the process. From inception, we understood that to handle any shipment efficiently and cost-effectively, you must understand and control the process from beginning (order entry) through the warehouse to packaging and shipment processing to the final delivery of the product to the customer. Our coverage of the industry continues in that vein.
