On September 16, 2010, DHL Express picked up the outlandishly brilliant designer hat that has created such a buzz at Mercedes-Benz Fashion Week in New York City. Designed by Philip Treacy, the world's most successful milliner (hatter), DHL helped carefully package and prepare the delicate, iconic hat in New York City for Express transportation to its next stop at Mercedes Benz Fashion Week in Milan, Italy. The hat comprises 300 feathers that have been individually shaped and painted. DHL is the Official Logistics Provider for IMG's Fashion Weeks around the world and sponsors fashion events in New York, Milan, London, Mexico City, Moscow, Mumbai, Toronto, Istanbul, Miami and Sydney.

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