CSCMP Supply Chain Quarterly--Offering bundled packages of products and services—a strategy known as "servitization"—provides greater value to the customer and can lead to more profitable relationships between manufacturer and customer. Here's how to develop a "servitized" supply chain that supports customer-segmented service.Companies are facing an array of challenges these days: higher costs, shrinking margins, increased customer expectations for customization, and rapid commoditization of products. To deal with these challenges, more companies are moving beyond focusing purely on creating a product and instead are providing bundled product-service packages, a strategy referred to as "servitization." Read more!