Sept. 11 2009 09:31 AM

Bob Bernstock had no hesitation about taking over the Mailing and Shipping Services division at USPS during one of the worst economic crises in American history. And despite the doom and gloom that most people are discussing, Bernstock is optimistic about these challenges. By Amanda Cook Armendariz
For the past year or so, times in this country have been difficult. Unemployment is increasing, 401k values have plummeted, and for the majority of companies — including the United States Postal Service — revenue loss is significant. Judging by those factors alone, one might guess that it would be rather challenging to find someone willing to take the helm of a prominent, worldwide organization.

Enter Bob Bernstock. The former president and/or CEO at Scotts Miracle Gro, Vlasic Foods International and Campbell Soup Company didn’t just accept the position as the President of Mailing and Shipping Services at USPS — he embraced it. “Marketing is my passion,” he explains. He’s not joking, either. When the man who was responsible for the Chunky Soup ad campaign featuring NFL players and their mothers speaks of his vision of marketing the Postal Service and all it has to offer, it’s clear he’s found his calling. 

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