Post&Parcel--A major new shipping service for e-commerce retailers is set to launch next month in the United States, to compete head-on against FedEx and UPS ground services.

Seattle-based EquaShip is particularly chasing business from smaller e-commerce shippers, who might not enjoy the kind of shipping discounts that the likes of Amazon currently enjoy, and therefore find it hard to compete when online consumers increasingly expect “free” shipping.

The company started up by former Earth Class Mail CEO Ron Wiener and former Amazon and UPS logistics manager Shawn Childs, and backed by investment from DYMO Endicia parent Newell Rubbermaid, is planning a major publicity campaign as it launches in mid-October.
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