PARCEL Legal Terms/Privacy Policy  

Last Revised on July 1, 2018.

· User Agreement
· Purpose
· No Permissions
· Disclaimer
· No Warranties
· No Confidentiality and License
· No Unlawful or Unacceptable Content Posting
· External Links
· Links to Our Site
· International Use and Access

· Copyrights
· General
· Privacy Statement
· Information Collected
· The Use of Cookies
· Web Beacons, Scripts and Log Files
· Opt-Out Choices for Online Advertising
· Public Information
· Use of Your Information
· Sharing of Information
· Security
· Children’s Privacy
· Cross-Border Transfers
· Sensitive Personal Information
· Data Retention
· How to Contact Us
· Policy Changes

User Agreement
As a user of the PARCEL website(s), I represent to PARCEL Media that my access is on my own behalf or on behalf of my employer or my own business enterprise and that I am authorized and empowered to make promises, representations and agreements on my own behalf or on behalf of my employer or business enterprise. I understand this agreement contains important legal and financial responsibilities that may affect me, my employer or my business.

As an inducement for PARCEL Media to provide me with access to or permitting me to use PARCEL websites, I agree to the following terms and conditions. I understand that the Internet, electronic commerce and technology is changing rapidly, and PARCEL Media may address these changes by changing these terms and conditions from time to time at PARCEL Media's sole discretion. Accordingly, I promise to review regularly these terms and conditions to be informed of and agree to any changes made by PARCEL. If, at any time, I do not agree to any term or condition of this or any revised PARCEL web access or use agreement, I promise not to access or otherwise use any PARCEL affiliated websites and/or products. I understand that these terms and conditions apply to all PARCEL websites, including any websites owned, operated or sponsored by any PARCEL Media and MadMen3, LLC subsidiaries or affiliates. I agree that the word "Content", as used in this Agreement, refers to any materials, documents, images, trademarks, copyrighted materials, graphics, logos, design, audio, video and any other information provided from or on PARCEL Media websites.
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PARCEL Media maintains its website Content for general marketing, promotional, public relations and general public information purposes. PARCEL Media does not transact business or engage in transactions by way of PARCEL Media website Content. Regardless of the existence of any order forms, interactive features, request forms, invitation for comment or suggestions contained in any PARCEL website, no contract or binding obligation of PARCEL Media of any kind may be implied, assumed or made until an authorized and empowered representative of PARCEL Media reviews and accepts, in writing, any proposal, offer, order or other information submitted by the user via any PARCEL website. You agree that PARCEL Media becomes legally bound to and responsible for only those promises, obligations and commitments contained in written contracts and instruments signed by such authorized and empowered representative of PARCEL Media. Notwithstanding anything to the contrary contained in any PARCEL website, PARCEL Media reserves the right to and may reject any information, offers, orders, suggestions, comments or other information submitted to PARCEL Media via any PARCEL website.

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No Permissions
PARCEL provides its website Content for informational purposes only for its customers, investors, vendors and employees and other constituencies. No license is granted by PARCEL Media or MadMen3, LLC to anyone to use or exploit any Content. If you wish to use or exploit any PARCEL website Content, you agree to contact PARCEL Media in writing and to use such Content only in accordance with a written agreement with PARCEL Media. If you use or exploit any PARCEL Media Content without the agreement of PARCEL Media, you agree to be responsible for all claims, costs, losses, expenses, damages and liabilities incurred by PARCEL Media as a result of your actions or omissions.

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PARCEL Media has no obligation to be sure that the Content of its website and/or availability of information contained in its search index or directory
is accurate or complete, up-to-date or current, free from technical inaccuracies or typographical errors, free from changes caused by any third party or that access to the PARCEL website will be free from interruptions, errors, computer viruses or other harmful components. You understand that PARCEL Media may (but has no obligation in the absence of governmental regulatory requirements) change, withdraw, improve or otherwise modify its website Content at any time without any notice to you.
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No Warranties
Website Content is provided by PARCEL Media "AS-IS" and without warranties of any kind, either express or implied. TO THE EXTENT ANY ACCESS OR USE OF THE PARCEL WEBSITES CONSTITUTE A SALE OR EXCHANGE OF GOODS, ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, REGARDING THE CONTENT CONTAINED WITHIN THE WEBSITE(S) OR OTHER CHANNELS, ARE DISCLAIMED. You agree that under no circumstances, including, but not limited to, negligence, shall PARCEL Media or MadMen3, LLC be liable for any direct or indirect, special, incidental or consequential damages. This includes but is not limited to loss of data or profit arising out of the use or the inability to use the Content of a PARCEL website, even if a PARCEL Media representative has been advised of the possibility of your damages.

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No Confidentiality and License
If you transmit to or post on the PARCEL Media website and/or other channels (e.g., posting comments on an article, publishing a picture or video on a PARCEL Media Facebook page, posting a Tweet or any accompanying hashtags referencing PARCEL Media or submitting content to PARCEL Media via email) without any prior written Agreement with PARCEL Media providing for such activity, any material, data (including your name), information or idea will be treated as non-confidential and non-proprietary and may be disseminated or used by PARCEL Media for any purpose. By sending PARCEL Media any information or material, you grant PARCEL Media an unrestricted, irrevocable license to use, reproduce, display, perform, modify, transmit and distribute those materials and information. You also agree that PARCEL Media is free to use any ideas, concepts, know-how or techniques that you send to PARCEL Media for any purpose without any obligation to you.

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No Unlawful Or Unacceptable Content Posting
You are not authorized to post on or transmit to any PARCEL Media website any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material or any other content that could give rise to any civil or criminal liability under the law. If you do so, you agree to assume all claims, costs, losses, expenses, damages and liabilities caused by such activity and indemnify and hold PARCEL Media and MadMen3, LLC harmless from any liability or loss.

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External Links
PARCEL Media may provide hyperlinks to other Internet websites maintained by third parties or may provide third party Content on a PARCEL website. The Content/privacy and information practices of any such linked site are not covered by this Terms of Service or Privacy Statement (unless otherwise noted on such site, for example, in cases that the site is a subsidiary, an affiliate or owned and operated by MadMen3, LLC.) If you decide to access any of the third party sites linked on a PARCEL website, we encourage you to read and review the privacy statements of each third party service that you may use in connection with the PARCEL website (including social media, sharing services or platforms or online communities/comment forums). PARCEL Media and/or MadMen3, LLC is not responsible for the content/information you may choose to submit on any third party service. By providing a link, PARCEL Media does not necessarily endorse a third party or its website. PARCEL Media reserves the right to terminate a link to a third party website at any time in its sole discretion.

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Links to Our Site
If you wish to provide a link to a PARCEL website, you may do so under the terms and conditions of this or any future PARCEL Terms of Service and User Agreement, but: you may not use or replicate PARCEL Media Content; you agree not to create a browser, border environment or frame for PARCEL Media Content; you may not imply that PARCEL Media is endorsing you or your products or services; you may not misrepresent your relationship with PARCEL Media; you may not present false information about PARCEL Media products or services; and your linked website shall not contain Content that could be construed as distasteful, offensive or controversial, and or contain Content that is not appropriate for all age, racial, religious or other groups protected by law. If you violate these promises, you agree to be responsible for all claims, costs, losses, expenses, damages and liabilities associated with such acts or omissions and indemnify and hold PARCEL Media and MadMen3, LLC harmless, and you agree to remove any link to PARCEL Media immediately upon the request of PARCEL Media or MadMen3, LLC.

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International Use and Access
PARCEL websites and certain other channels are controlled, operated and administered from its offices within the United States. PARCEL Media makes no representation that materials or the Content available through the website or other channels are appropriate or available for use outside the United States, and access to them from territories where their Contents are illegal is prohibited. You may not use the website or other channels or export the Content in violation of U.S. export laws and regulations. If you access the website or other channels from a location outside the United States, you are responsible for compliance with all local laws.
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PARCEL Media claims the copyright interest in the compilation in all the PARCEL website Content, including without limitation, the incorporated PARCEL websites. The laws of the United States of America and all other signatories to the Berne Convention protect the copyright owner from infringement, and you represent that you have read, understand and agree to The U.S. Copyright Act and such other applicable laws and regulations of other countries, and you will not violate them in your access and use of any PARCEL website and that you will indemnify and hold PARCEL Media harmless. ©2018 PARCEL Media.

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Any claims relating to PARCEL website and its Content and materials shall be governed by the laws of the State of Wisconsin, without giving effect to any principles of conflicts of laws. You agree that any legal action or proceeding between us for any purpose concerning this Agreement or the parties' obligations shall be brought exclusively in a federal or state court within the State of Wisconsin.

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Privacy Statement
Your privacy on the Internet is important to PARCEL Media. This Privacy Statement explains how your personally identifiable information is collected, used and shared when you access the print and digital products and services of PARCEL Media and MadMen3, LLC. These products and services include PARCEL Media websites, email newsletters/alerts, conference/annual event, webinars, magazines and the affiliated services of any PARCEL Media and MadMen3, LLC subsidiaries or affiliates. This Privacy Statement also summarizes how you can correct, change or delete your personal information obtained through the use of such services.

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Information Collected
Personally identifiable information collected through the use of PARCEL websites and services may include a user’s name, country of residence/postal address, email address, phone number, job title, employer, content preferences or other information from which the user’s identity may be reasonably ascertained. All information collected is voluntarily provided by you and with your clear affirmative consent. For example, we may ask you for your email, country of residence and content preferences when you become a registered user of a PARCEL Media website or your name, job title, company and postal address when you sign up for our print magazines. We may also collect information (including personal, geographic and demographic data) when you register for a webinar, participate in a feedback/market survey, attend our live event (the PARCEL Forum), receive content/marketing promotions, such as downloadable resources, compiled articles, guidelines, market research or advertising media kits, or to administer your user account (to fulfill renewal or cancellation requests). If you would like to modify or opt out of any of these products and services, click here for our Preference Center.

You are not required to provide any information requested on a PARCEL website or any other affiliated products and services, and you can still access most of the Content provided on this website. However, if you choose not to provide the information we request, you may be unable to access certain options and services.

PARCEL Media may collect personal information through the use of "contact" forms on its website as a way for clients, potential clients and users of our services to communicate with PARCEL Media and/or MadMen3, LLC. The information collected may include name, postal address, country of residence, phone/fax number, email address, website address, company name, job title and any other specific information voluntarily provided by the user. PARCEL Media only collects this information in order to administer services/requests to clients, potential clients and users. This information is not stored or processed beyond the purpose of the initial request initiated by the user. In the course of administering services/requests for the user, collection of additional information or use of voluntarily submitted information may result, in which the terms and conditions of this Privacy Statement and "No Confidentiality and License" clause would then be applied.

We may also collect information about you from third party sources, such as subscription services and publicly available databases, including privately held marketing and data analytics resources. For example, we may receive personal (name and email address) and demographic information (job industry, job title/function, employer/company size, country of residence) from these sources. Please be aware that this Privacy Statement does not cover the conduct or practices of these third party sources. However, PARCEL Media will treat information that it receives from third party sources according to the terms of this Privacy Statement.

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The Use of Cookies
A cookie is a small amount of data written to your computer's hard drive by your web browser. Cookies can contain or collect information, such as a user identification code or IP address, that a website will use to track the pages viewed and number of times you have visited. This data may or may not be linked to your personally identifiable information stored by PARCEL Media and/or MadMen3, LLC.

PARCEL Media uses cookies to store and sometimes track information about site visitors to provide relevant and personalized Content/services to its users, to enhance the performance and functionality of our websites, to gather demographic information about our user base as a whole and to analyze trends, traffic patterns, user behavior and ways in which to improve our services and websites. PARCEL Media may also use cookies to assess whether you require, or have already been served, an affirmative consent request in connection with the GDPR.

PARCEL Media’s advertising partners may also use cookies to monitor or track the performance of their advertising content. PARCEL Media does not provide user information to advertising partners outside of the use of our website. The information collected by any advertising partners through this process does not allow them to identify your personally identifiable information stored by us.

Please be aware that most web browsers automatically accept cookies but generally allow users to modify their browser settings to display a warning before accepting a cookie, to accept cookies only from certain websites and/or to refuse all cookies.

When you visit the PARCEL website for the first time, you will be asked to accept the use and/or tracking of cookies. If you decline, a single cookie will be used in your browser to remember your preference not to be tracked. If you would like to learn more information about this practice and your right to decline (or opt-out of) cookies, please contact us at

We encourage you to consider keeping your cookies enabled. If you choose to reject all or some cookies, you may be unable to use or benefit from PARCEL Media services that require the use of cookies in order to participate, particularly those services that are designed to personalize your experience.
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Web Beacons, Scripts and Log Files
PARCEL Media uses web beacons (invisible images often referred to as pixel tags or clear GIFs) and/or scripts on our sites and in our email messages, including newsletters, to recognize users, assess traffic patterns, measure site and Content engagement and track number of email opens.

Our advertising partners may or may not also use web beacons/scripts to collect various data provided by your browser while you are on the PARCEL website or when we are acting as the third party (for example, when we send a sponsored email on behalf of the advertiser). However, this data is collected in the aggregate, and PARCEL Media does not release user information outside of the use of our website.

PARCEL Media’s web and ad servers log information about a user's IP address, browser type and the current URL the user is requesting. This information is always provided by a user's browser and automatically logged by most websites.

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Opt-Out Choices for Online Advertising
• Our advertisers adhere to the Network Advertising Initiative (NAI) Code of Conduct. You may use the NAI opt-out tool here, which will allow you to opt-out of seeing personalized ads from us and from other NAI approved member companies.
• We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAA website here.
• We also comply with the Canadian Self-regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAAC website here.
• Finally, we also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt-out via their ”Your Online Choices” website here.

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Public Information
This Privacy Statement does not cover any information you may voluntarily disclose on public communities, chat areas or publicly available comment boards. Such information could be seen and used by others and may result in unsolicited messages. PARCEL Media and/or MadMen3, LLC is not responsible for the personally identifiable information or other user information you may choose to submit in these public forums.
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Use of Your Information
PARCEL Media undertakes substantial efforts to protect the confidentiality of the identity, preferences and other information it has collected about individual users and will never knowingly allow access to this information to anyone outside PARCEL Media other than to users or as described here and in the below section titled “sharing of information.”

PARCEL Media primarily uses the information directly provided by you, third party sources, analytics services (such as Google Analytics, marketing and customer relationship management platforms and email marketing/newsletter services) and/or through the use of general cookies to deliver the most relevant and targeted Content and advertising to our users. We may use user-specific and/or aggregated data to make reasonable assumptions (profiles) based on your user and browser behavior on our site and where we may be acting as a third party. PARCEL Media does not use information about its users for any unrelated purposes.

From time to time, PARCEL Media may provide email notifications (such as news/web alerts, content according to a specific topic, videos, digital magazines and information on webinars and our annual event), emails highlighting new features or services, targeted offers from advertising partners and account/administrative communications. We will never send such communications without your express consent to do so. Again, you may correct or modify what communications we send to you by clicking here.

PARCEL Media will never sell or transfer the ownership of your user information to any third party that is not owned, operated or an affiliate of PARCEL Media and/or MadMen3, LLC. However, we may rent our list of those users who have expressly provided their consent to do so to third party sources. For those users who have consented to receive promotional offers from third parties through our Communication Preference Center, we may transfer some personally identifiable information (including name, email and address) of those users who click on advertiser/product offers to third party sources. If you do not want any of your personally identifiable information to be released to any third party at any time, you may opt out of receiving "Advertiser/Product Information" by clicking here. We may also transfer some personally identifiable information (which may include name, email, phone number, address, job title, company and any other demographic information) to third party sources for our advertiser-sponsored webinars. Please be aware when you register for a sponsored PARCEL webinar, you are providing your personally identifiable information to that advertiser. Again, you may opt out of receiving information about "PARCEL Webinars" at any time through our Preference Center. We never release or disclose our user list to any third party for direct distribution.

PARCEL Media does not rent/provide any EU user information to third parties for any reason.

For California residents who have questions about the use of your personal information in regard to third parties, please contact us at
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Sharing of Information
PARCEL Media will not knowingly reveal any user's identity to marketers, unless that user has expressly consented to do so as outlined above. It is solely at the user's discretion if he or she chooses to provide personally identifiable information directly to a marketer/advertiser by making a purchase, requesting additional information or communicating directly with that company or organization after visiting its website or otherwise.

As part of its day-to-day business activities, PARCEL Media may disclose certain aggregate-level information about PARCEL users to certain third parties. Below is the information and circumstances under which PARCEL Media may be required to disclose information to third parties.

1) To provide services: In order to enhance and administer services to you, we use third parties to provide email marketing/customer relationship management services, web content management/hosting services, print and mail services, telemarketing/list cleansing services and statistical analysis of our services (i.e., feedback surveys). During the course of administering these services, you may be requested to voluntarily provide certain user information during your use of the service and/or websites. If you voluntarily submit your personal information, it may be shared with PARCEL Media, certain affiliates and vendors providing services to PARCEL Media. PARCEL Media will only share the information as necessary for the third party to provide that service. These third parties are prohibited from using your user information for any other purpose.

(2) To describe our marketing services: PARCEL Media offers its services and website Content at no cost to its users. As a result, PARCEL Media receives most of its revenue from advertisements placed across the various products and channels we provide. In order to attract and retain advertisers, we use the aggregated, anonymous information that we gather (as well as information from third party sources) to describe our services to potential clients and to assist our advertisers and sponsors to better understand our audience, to report on advertising campaigns that we undertake for any particular marketer and/or to implement and explain campaign strategies. Subject to the exceptions discussed above, we do not disclose personally identifiable information about our users to these parties.

(3) To meet legal and/or compliance requirements: Due to the existing legal, regulatory and security environment, PARCEL Media may be required, under certain circumstances, to disclose aggregate and/or personally identifiable information about its users. PARCEL Media will use its best efforts to limit such disclosure to the following: where PARCEL Media believes in good faith that it is required to do so in response to a subpoena or other legal process; where reasonably required to do so in order to maintain, update or otherwise implement data security measures, equipment, technical operations and the like; or where reasonably necessary to identify, contact or bring legal action against persons or entities to preserve and/or enforce PARCEL Media's rights.

For those EU Individuals: PARCEL Media will process your user information on the legal basis of consent (collected at the time of user registration on the website), contract (if you have entered into a written Agreement with us and such processing is a necessary part of said Agreement) or legal obligation (as noted above). PARCEL Media may also process certain user information on the basis of our legitimate interests, provided that such interests are not overridden by your privacy rights and interests.
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PARCEL Media has made a substantial investment in its server, database, backup and firewall technologies to protect our information assets, including the confidentiality of information collected about PARCEL users. These technologies are deployed as part of a sophisticated security architecture and protocol. Unfortunately, neither PARCEL Media’s network nor data transmission over the Internet can be guaranteed to be 100% secure. While we strive to protect user information, PARCEL Media cannot ensure or warrant the security of user information. Once we receive your information, PARCEL Media undertakes substantial efforts to protect the confidentiality of user information consistent with this Privacy Statement. If you are concerned that your privacy may have been breached, please contact us at
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Children’s Privacy
PARCEL Media does not knowingly collect (nor do we wish to collect) any personal information from children under the age of 18. In the event that we learn we have collected any personal information from a child under the age of 18, we will delete that information from our database and terminate the corresponding account, if any. PARCEL Media’s website and services are for the express use of adults and verified professionals employed by an operating corporate company, as governed by the applicable laws and regulations.
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Cross-Border Transfers
As previously noted above, PARCEL websites are operated from its offices within the United States. If you access or use our website outside of the United States, your user information will be transferred to our servers in the United States.
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Sensitive Personal Information
PARCEL Media will not collect any sensitive personal information (social security numbers, information related to racial or ethnic origin, political opinions, religious or philosophical beliefs, health or a natural person’s sex life or sexual orientation, biometrics or genetic characteristics, criminal background or trade union membership). We ask you to refrain from sending, submitting or referring to any such “special” personal data to PARCEL Media and/or MadMen3, LLC for any reason.
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Data Retention
PARCEL Media retains personal information about our users for as long as needed, for the duration of PARCEL Media services and/or accounts used by you or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. For questions about our data retention practices or to request deletion of your personal data, contact us at
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How to Contact Us
If you have any questions regarding this Privacy Statement or how to delete, correct or modify your user information or related consent, please feel free to contact us by email at and or at our mailing address at MadMen3, LLC, PO Box 259098, Madison, WI 53725-9098.
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Policy Changes
PARCEL Media will take reasonable measures to notify you if there is a material change in our privacy practices with respect to use of the information you have provided to PARCEL Media. If we make any material changes, we will notify you by email (submitted by you upon registration of our services), if you have given us express consent to do so, or by means of a notice on this website linking you to our Privacy Statement. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of PARCEL Media services following the posting of changes to these terms means you accept those changes. For more information, see our Terms and Conditions of Service.
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