| Multichannel Merchant has told its readers that "Transportation is a huge expense in distribution, so shaving costs in this area is often an operations priority. Simply comparing parcel shipping rates is not enough, however: You need to evaluate all of the associated and trickle-down costs that drive your total transportation spend, including the cleanliness of your customer address data. Your success in controlling costs and providing a positive service experience may directly relate to how well your customer address file is managed and updated. The financial and inventory losses tied to packages that are undeliverable due to bad addresses can be as much as 4% of a marketer’s address file. And with address correction fees costing as much as $10 per incident through some carriers, total costs to support these losses can be debilitating--not to mention the negative effect on the customer shopping experience." Read the full story here. |
