The Washington Times reports: "Made popular by the "If it fits, it ships" slogan in television ads, the Priority Mail initiative is seen as a bright spot during otherwise tough economic times for the U.S. Postal Service, where multibillion-dollar deficits and declining mail volume have officials moving to cut a day of delivery. But questions have surfaced about whether the campaign is as profitable as it seems.The inspector general estimated in a recent audit that about $75 million in advertising costs involving Priority Mail and other competitive products were misstated from fiscal 2008 to fiscal 2010. "The Postal Service did not accurately report advertising costs to the [Postal Regulatory Commission]," the audit concluded. "Specifically, the Postal Service understated priority mail advertising costs, which made the product appear to be more profitable." Read more!
From postcom.org
From postcom.org
