Multichannel Merchant--Multichannel merchants should start free shipping promotions earlier in November, instead of waiting until the week of Black Friday, according to research released by eDataSource.
More than one third of consumers will try and take advantage of deals like free shipping. “It is still a trigger in the online space so don't wait until the week of Black Friday to use it,” says G.B. Heidarsson, executive vice president of sales and marketing for eDataSource. “Start the promotion sooner to stand out online.” Read more!