Multichannel Merchant--During the height of the recession and since, multichannel merchants have succeeded to varying degrees at reducing and better containing operational expenses.
Unfortunately, as economic recovery continues to sputter, improvement in consumer and b-to-b spending is likely to be slow-going, at best. Indeed, we may never see a return to pre-recession levels. Significantly sharpened marketing initiatives, while crucial, can go only so far in relieving margins increasingly pressured by rising business costs. Read more!
