Multichannel Merchant--The level of control merchants have over inventory is not the only distinction between drop shipping and order fulfillment, so to help you determine which option may best suit your business, here are four tips to consider.

Determining the best way to store and ship products is a crucial part of your business. There are a number of options for doing so, and two of these are becoming increasingly popular: drop shipping and third-party order fulfillment.

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