PRINCETON JUNCTION, NJ – April 24, 2012 – The Transportation Marketing and Sales Association (TMSA), the only organization that focuses on the unique needs of marketing, sales and communications professionals within the transportation and logistics industries, invites marketing, sales and communications professionals to explore growth strategies at its 2012 Annual Conference and EXPO. The conference will host two keynote speakers, nearly 20 educational seminars and three networking socials. The conference will be held June 3-5, 2012 at The Westin Diplomat, located in Hollywood, Florida.
This year’s theme is “Ready, Set, Grow! Moving Transportation Forward.” The overall agenda will focus on real solutions transportation professionals can utilize to make immediate profit enhancing changes to their businesses. Conference sessions will provide cutting-edge insight and ideas to help move transportation forward and boost industry growth. Specialty breakout tracks specifically geared toward sales and marketing and communications will also be featured.
TMSA will recognize the best in sales, marketing and communications within the transportation and logistics industries at the 60th Annual Compass Awards Gala. The Compass Awards are industry recognized awards that honor individuals and companies in the transportation industry who set the standard for sales, marketing and communications practices within their business class.
“Our goal year after year is to present a platform for education and growth,” said David Hoppens, President of TMSA. “This year, as the industry continues to face challenges, we will strive to provide attendees with dynamic ideas, connections and recognition not only to better their businesses, but also to deliver personal and professional growth.”
The 2012 Conference will feature two keynote speakers. Founder of Keynote Concepts and certified speaking professional, John Blumberg, will deliver the opening keynote, “Values for Building Personal and Professional Growth.” Blumberg has presented keynotes and workshops on a global scale aimed at strengthening businesses core values and developing organizational leaders.
The closing keynote address will be presented by founder of Content Marketing Institute and Social Tract, Joe Pulizzi. He will shed some light on ways to better manage marketing content in his speech, “Marketing Content that Attracts Customers to Your Brand.” Pulizzi is a world leading content marketing blog writer, author, speaker and informant within the many facets of strategic communications.
In response to the success of last year’s session, TMSA will also present “A Talk With The Editors.” Major industry trade publication editors Jim Blaeser, American Shipper; Mike Levans, Logistics Management and Martha Walz, WT100, will discuss best practices on how to improve one’s working relationship with industry publications.
Visit www.tmsatoday.org for more information on the Annual Conference and to register.
About the Transportation Marketing and Sales Association (TMSA)
The Transportation Marketing and Sales Association (formerly the Transportation Marketing & Communications Association) exists to enhance the knowledge, connections, recognition and solutions available to the marketing, communications and sales professions within the transportation and logistics industries including motor carriers, railroads, air carriers, ocean lines, 3PLs, OEMs, passenger transit organizations, media, and suppliers. The association is a resource for actionable tools, trends and insights for its nearly 300 members and the 7,000 professionals working in all modes and market segments of the industry. TMSA members and their companies account for over $300 billion in revenue and over $190 billion in sales/marketing/communication budgets. Member benefits include recognition of excellence through the annual Compass Awards, extensive educational programs and networking opportunities.
This year’s theme is “Ready, Set, Grow! Moving Transportation Forward.” The overall agenda will focus on real solutions transportation professionals can utilize to make immediate profit enhancing changes to their businesses. Conference sessions will provide cutting-edge insight and ideas to help move transportation forward and boost industry growth. Specialty breakout tracks specifically geared toward sales and marketing and communications will also be featured.
TMSA will recognize the best in sales, marketing and communications within the transportation and logistics industries at the 60th Annual Compass Awards Gala. The Compass Awards are industry recognized awards that honor individuals and companies in the transportation industry who set the standard for sales, marketing and communications practices within their business class.
“Our goal year after year is to present a platform for education and growth,” said David Hoppens, President of TMSA. “This year, as the industry continues to face challenges, we will strive to provide attendees with dynamic ideas, connections and recognition not only to better their businesses, but also to deliver personal and professional growth.”
The 2012 Conference will feature two keynote speakers. Founder of Keynote Concepts and certified speaking professional, John Blumberg, will deliver the opening keynote, “Values for Building Personal and Professional Growth.” Blumberg has presented keynotes and workshops on a global scale aimed at strengthening businesses core values and developing organizational leaders.
The closing keynote address will be presented by founder of Content Marketing Institute and Social Tract, Joe Pulizzi. He will shed some light on ways to better manage marketing content in his speech, “Marketing Content that Attracts Customers to Your Brand.” Pulizzi is a world leading content marketing blog writer, author, speaker and informant within the many facets of strategic communications.
In response to the success of last year’s session, TMSA will also present “A Talk With The Editors.” Major industry trade publication editors Jim Blaeser, American Shipper; Mike Levans, Logistics Management and Martha Walz, WT100, will discuss best practices on how to improve one’s working relationship with industry publications.
Visit www.tmsatoday.org for more information on the Annual Conference and to register.
About the Transportation Marketing and Sales Association (TMSA)
The Transportation Marketing and Sales Association (formerly the Transportation Marketing & Communications Association) exists to enhance the knowledge, connections, recognition and solutions available to the marketing, communications and sales professions within the transportation and logistics industries including motor carriers, railroads, air carriers, ocean lines, 3PLs, OEMs, passenger transit organizations, media, and suppliers. The association is a resource for actionable tools, trends and insights for its nearly 300 members and the 7,000 professionals working in all modes and market segments of the industry. TMSA members and their companies account for over $300 billion in revenue and over $190 billion in sales/marketing/communication budgets. Member benefits include recognition of excellence through the annual Compass Awards, extensive educational programs and networking opportunities.
