RALEIGH, NC, October 4, 2012 — Traditional thinking around customer satisfaction, distribution networks and operations is obsolete given the huge impact of the Amazon Effect on all supply chains.

    Jim Tompkins, CEO and President of Tompkins International, discusses the Amazon Effect in a new video that demonstrates how the online retailer is changing the face of global business.

    “Regardless of the products you sell or your industry focus, Amazon is your biggest competitor,” Tompkins says. “I have done extensive research into the Amazon Effect and have learned that the better you understand this huge and mysterious phenomenon, the better positioned your supply chains will be for future success.”
    Between now and holiday season of 2013, both in-store and online companies have major decisions to make that will result in either success or bankruptcy. This is further heightened by the revelation that Amazon plans to open its first brick-and-mortar store soon.

    “Amazon has invented – and is continuously refining – new ways to connect customers with solutions,” Tompkins adds. “As Amazon applies innovation to a physical store by adding the full customer experience, it will enhance their already strong pricing, convenience and selection. Businesses across all industries need to be prepared now to respond.”

    For more insight into the Amazon Effect, go to http://www.tompkinsinc.com/amazon-effect/ to watch the video and read about surviving Business at a X-Roads.

    About Tompkins International 
    Tompkins International transforms supply chains to help create value for all organizations. For more than 35 years, Tompkins has provided end-to-end solutions on a global scale, helping clients align business and supply chain strategies through operations planning, design and implementation. The company delivers leading-edge business and supply chain solutions by optimizing the Mega Processes of PLAN-BUY-MAKE-MOVE-STORE-SELL. Tompkins supports clients in achieving profitable growth in all areas of global supply chain and market growth strategy, organization, operations, process improvement, technology implementation, material handling integration, and benchmarking and best practices. Headquartered in Raleigh, NC, USA, Tompkins has offices throughout North America and in Europe and Asia. For more information, visit www.tompkinsinc.com.  

    Keri McManus, 919-855-5516