Multichannel Merchant--Throughout the ordering process, a series of electronic processes is connected to a single purchase and that information must be kept accurate, in order, and documented. By using manual processes, a merchant runs the risk of making mistakes with the order as a result of human error, having inaccurate information, or simply not keeping all of the pieces together so that everything works as the customer expects, according to Jeff Rauscher, director of solution design at Redwood Software.

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