Multichannel Merchant--My dad is already thinking about Christmas 2013. Matter of fact, when my wife, my son and I visited his house on Saturday, he showed us the new solar powered Christmas lights he bought from a catalog my mother had regularly received. And we decided Thanksgiving morning would be a great time for me to decorate his house for him. When my dad showed me the package the Christmas lights were delivered in, I had to switch hats. Suddenly I wasn’t looking at my father’s new Christmas lights, I was looking at the corrugated cardboard box they were delivered in. Read more!

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