Product packaging has always been the realm of marketing departments. But purely design-driven packaging decisions often inflate costs further downstream in the supply chain. That’s why clear communication and integration of packaging and distribution functions is critical to control costs.

Logistics professionals who seek broader supply chain leadership roles need to understand four important trends that have prompted CPG manufacturers to rethink how they manage packaging – and what partners are best suited to handle this important function. This new KANE white paper explains these trends and their implications. Download now!