CHICAGO (January 12, 2016) – CarrierDirect, a leading advisory firm for transportation and logistics companies, today announces the release of its latest white paper, “The New Dimension of LTL Pricing,” which discusses dimensioning technology relative to its revenue impact on the industry and accuracy of freight classification for LTL carriers, 3PLs and shippers.

“Although excellent costing tools are utilized, the accuracy of freight classification has been compromised due to changes in packaging, shipment stacking, manufacturing processes and materials, causing a controversial relationship between shippers, intermediaries and carriers,” said CarrierDirect Senior Vice President and white paper author, Rich Luhrs. “This white paper explores dimensioners, a technology that was created to remove doubt and opportunities for error in freight clarification, thus increasing transparency and data integrity across the supply chain.”

In the white paper, CarrierDirect fully studies dimensioning technology – cases for use, benefits to the supply chain and what the future may bring. Delivering an analysis of the overall scope of dimensioners, the piece outlines how dimensional data can identify areas of true compatibility, or lack thereof between carriers and shippers, ease profit pinch points and foster real partnerships, bolstering the industry’s shift toward total supply chain transparency.

“It’s important to note that the cost of dimensioning technology has been decreasing over the years, while its capabilities to minimize exceptions and increase profits for all parties have been increasing, making it more readily available to small, regional and niche carriers,” said Erik Malin, Executive Vice President of CarrierDirect. “As with any technology, however, good communication, new processes and training are key to successfully implementing a dimensioning program.”

As expounded on within the white paper, CarrierDirect explains how dimensioners will ultimately result in greater data accuracy, transparency and profitability for all parties due to the technology’s ability to combine precise weight, height, width and depth using laser or photographs and annex this detail to the customer freight bill.

To access the whitepaper, visit

For more information about CarrierDirect, visit

About CarrierDirect

Chicago-based CarrierDirect is an award-winning consulting firm that offers strategic and operational solutions to freight carriers, third-party logistics companies and financial institutions. With a client list ranging from Werner Enterprises and Worldwide Express, to Coyote and Estes Express Lines, the firm has supported clients in the transportation and logistics industry since 2011. For additional information on CarrierDirect visit Follow the company on Twitter at