Minneapolis, Jan. 25, 2016 (MindShare Strategies Media Services) – The Transportation Marketing & Sales Association (TMSA) recently announced its keynote to be Joe Pulizzi, founder of the Content Marketing Institute and the leading content marketing educational resource for enterprise brands. The 2016 TMSA Marketing & Sales Leadership Conference will take place June 5-7, 2016, at The Ritz-Carlton in Fort Lauderdale, Fla.

"Content management strategies continue to be an innovative way to successfully build a reputation, generate qualified leads, and drive sales," said Scott Grady, senior vice president of automotive solutions for Landstar and TMSA's current president. "We're thrilled to have the leading authority on content marketing to be providing counsel to the transportation marketing, branding, and sales executives who attend this TMSA conference."

This event provides education and networking opportunities to marketing and sales executives in North American transportation and logistics. The event will include more than 30 sessions featuring relevant marketing topics such as content management and digital media strategies; and critical sales leadership topics such as CRM, lead management, and sales performance. It will highlight best practices in transportation marketing and sales by featuring recipients of the 2016 TMSA Compass Awards, the association's premier awards program. The conference also has a comprehensive expo featuring providers of marketing and sales-oriented products and services, with an emphasis on digital marketing and sales. Sponsorship and exhibit opportunities are available for companies

For more information on membership and benefits, call 952-466-6270 x201 or visit www.TMSAtoday.org.

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About the Transportation Marketing & Sales Association

The Transportation Marketing and Sales Association (TMSA) provides knowledge, connections, recognition and solutions to marketing, sales, and communications professionals in the transportation and logistics industries. Member companies include motor carriers, railroads, air carriers, ocean lines, 3PLs, OEMs, media and suppliers, and account for more than $300 billion in revenue each year. For more information, visit www.TMSAtoday.org.