ROCHESTER, NY, October 21, 2016 – To further help clients gain stronger insights from big data and use that information for retaining and growing customers, Sutherland Global Services today announced it has acquired Nuevora, a top 10 big data analytics firm. The move advances Sutherland’s big data capabilities and strengthens its Digital Practice Division to further address the fundamental challenge companies’ face in trying to translate massive amounts of customer data into immediately useful action.

    Nuevora’s big data analytics and applications complement Sutherland’s analytics network, quickly and uniquely converting data into predictive and prescriptive insights. Sutherland now offers customers an end-to-end set of analytic capabilities that achieve faster results, greater business outcomes, improved efficiencies, productivity and smarter BPO services. That includes:

    - The ability to provide data-to-insights 2x – 4x faster than manual processing.

    - Increased efficiencies through reducing a client’s FTE resources for data management by 30 percent, modeling by 70 percent, publishing by 75 percent and monitoring by 60 percent.

    - Analytics-as-a-Service that provides analytic insights on-demand with utility based pricing.

    Strengthening Sutherland’s big data analytics services is a critical component to its Digital Services Practice now led by Andy Zimmerman, president of its Digital Services Practice. Clients will now receive a more comprehensive portfolio of services to help them on their digital transformation journey, providing strategic consulting, innovative design thinking and predictive and prescriptive big data analytics.

    “Our clients are increasingly amassing vast quantities of customer data in their day-to-day business,” said Dilip Vellodi, Sutherland chairman and CEO. “Nuevora brings an immense competitive differentiator to Sutherland, giving our customers the ability to monetize their data assets, provision their analytic platforms, and deliver new predictive and prescriptive insights.”

    This acquisition will have wide implications for a variety of industries, including banking, technology, retail, travel, health, mortgage, insurance, telecom, transportation, government and entertainment. It allows companies to quickly and easily combine data from different areas of their businesses, giving them an integrated view of customers that shows their true worth.

    In banking, for instance, customers can have checking and savings accounts, as well as credit cards, but, too often, this information is kept in siloes. Customers with healthy checking accounts may close their credit cards, and banks wouldn’t necessarily see how they could retain that transactional part of the business with an offer tailored for those customers. This complete view helps Sutherland develop more actionable predictive models.

    Nuevora will continue to operate as a wholly-owned subsidiary of Sutherland led by Nuevora’s founder and CEO, Phani Nagarjuna, who will also assume the leadership position of chief analytics officer responsible for Sutherland’s global analytics business operations. Mr. Nagarjuna is a proven business leader who has a nuanced understanding of machine learning and deep learning and varied experience in leveraging analytics to drive tangible business outcomes.

    "The combination of Nuevora and Sutherland offer the marketplace an end-to-end Business Process as a Service set of capabilities that can drive operational excellence based on powerful predictive analytics and machine learning,” said Mr. Nagarjuna.

    About Sutherland Global Services

    Established in 1986, Sutherland Global Services is a global BPO and technology-enabled services company offering an integrated set of back-office and customer facing front-office services that support the entire customer lifecycle. It is one of the largest, independent BPO companies in the world serving marquee clients in major industry verticals. Headquartered in Rochester, New York, United States, Sutherland employs over 38,000 professionals and operates 61 global delivery centers in the United States, Australia, Brazil, Bulgaria, Canada, China, Colombia, Egypt, Estonia, India, Jamaica, Malaysia, Mexico, Morocco, the Philippines, Slovakia, Sweden, the United Arab Emirates, and the United Kingdom as well as a far-reaching team from CloudSource, Sutherland’s work at home program. For more information, visit

    About Nuevora
    Nuevora is a unique Big Data analytics solutions provider that helps leading organizations achieve positive, high-impact business outcomes through the delivery of continuous and context-sensitive predictive insights. Nuevora’s analytics platform enables faster, scalable, and intuitive development and application of predictive insights by business users. Nuevora’s solutions are built as dynamic predictive solutions targeted to optimize specific business problems across the entire customer life cycle. Leveraging a combination of data science, predictive algorithms, and big data technologies, Nuevora’s strong team of data scientists and consultants help organizations implement smarter decisions across entire customer life cycle. The company works with some of the leading corporations in retail, financial services, insurance, high-technology, travel services, and other industries. Nuevora is headquartered in the Bay Area, CA and has been ranked by as one of top 10 big data firms. Visit our website at