PARCEL magazine recently completed its 2009 Trade Show Attendee Study. The goal of the study was to determine what, if any, impact the economy was having on industry-related trade show attendance and whether or not "virtual" events would see a spike in attendance. While the study indicated a projected 8% drop in trade show attendance in 2009, it also verified that qualified professionals will still attend trade shows that deliver immediate ROI. For more information, download the results.