Package-delivery giant United Parcel Service Inc. is launching a global ad campaign to promote its expanding logistics business to small and medium-sized businesses that want to sell their wares globally.
In what the 103-year-old company calls its largest marketing campaign ever, UPS is replacing its memorable slogan "What can Brown do for you?" with the slogan, "We [Heart] Logistics." Print, television and digital-media ads in the U.S., China, Mexico and the United Kingdom will start running on Monday. Read more!
In what the 103-year-old company calls its largest marketing campaign ever, UPS is replacing its memorable slogan "What can Brown do for you?" with the slogan, "We [Heart] Logistics." Print, television and digital-media ads in the U.S., China, Mexico and the United Kingdom will start running on Monday. Read more!
