Online shops should stop looking at shipping as an expense and instead view it as a way of attracting customers. It is a fact that online shoppers check out an e-commerce merchant's delivery and return terms before making a purchase, which is why having a choice in shipping options is essential for converting sales.
Delivery and return terms in an online shop are just as important points of a sale as what items are actually being sold, as online shoppers assess these terms before hitting the buy button. E-commerce merchants must evaluate their delivery and return terms as closely as they do the rest of their product assortment. After all, your delivery and return policies must be attractive, transparent, and at the right price.
Attractive Options Tailored to Your Target Group
In order to attract customers with your delivery and return terms, you have to know how your customers really want their online orders delivered, and this can vary by region. more Nordic customers want their online purchases delivered at home instead of picking them up themselves, but only if home delivery is cheaper than other delivery options and more flexible in terms of delivery time. This is surprising as self-pickup is the most widely used delivery option in the Nordic region.
Attractive return terms are the ones, simply put, that are convenient for the online shopper.
Transparency Is Key
If your delivery and return terms are hard to find on your website, customers will most likely leave your online shop without buying anything. You have to put the terms right in front of your customer, on the top of your homepage in a banner, and on every product site. Remember, many customers don’t enter your online shop through your frontpage; a lot of them have probably googled a product and found your online shop that way.
Make your delivery and return terms easy to understand. In short, describe delivery method, time, and price. Regarding returns, write a step-by-step guide on how to return the purchase. If your customers have to figure out themselves how they can return a product to you, they will most likely leave your online shop before even buying. This how-to-return information should appear multiple places, such as both on your website and in information to your customer (such as in an order confirmation sent to their email and enclosed in the box for their order). Also let the customer know when they can
Convenience Beats Price
Free shipping is a powerful tool to drive sales, but if online shops don’t know how to cover the costs of offering this, it is unstainable. There are
In conclusion, giving your delivery and return terms as much attention and making them as attractive as the products you sell is essential for winning customers over in today’s cut-throat e-commerce business.