VIENNA, Va. — June 15, 2023 — Consumers have made clear that speed matters, with 97% calling faster delivery an important factor in their online purchasing decisions. As a result, retailers are prioritizing how to meet consumer expectations around faster delivery in order to differentiate competitively. According to a new study by leading e-commerce parcel carrier OnTrac, 72% of large online retailers plan to invest in two-day delivery over the next two years. While the majority of retailers named faster delivery as their primary strategy to stay ahead of the competition, the study reveals that retailers also view meeting consumer expectations around speed as one of their greatest challenges. As such, retailers are increasingly seeking solutions like carrier diversification in order to get items to their customers faster.

OnTrac commissioned the study with Hanover Research to survey 150 C-Suite, VP, and director level supply chain professionals at large retailers about the challenges they are currently facing, how they plan to respond, and areas in which they plan to invest. The research, including takeaways and recommendations for e-commerce retailers, is outlined in OnTrac’s whitepaper.

Key insights from the study include:

“As we move into the post-pandemic era, retailers must take proactive measures to meet consumer expectations and drive growth, or else lose business and fall behind,” said Josh Dinneen, Chief Commercial Officer of OnTrac. “This study provides actionable recommendations to help retailers build supply chains that create competitive advantage through faster home delivery, greater flexibility, and cost savings.”