Acuitive Solutions today launched OptiPost, a cloud-based, multi-carrier parcel manifesting platform that digitizes the manual routing guide and enforces it at the point of shipment. The platform gives companies control over the roughly 20% of shipping that happens outside the distribution center and never touches a traditional TMS: samples, inventory transfers, returns for repair and recertification, and DC bypass moves still governed by static guides nobody can be sure are followed.
Because the platform digitizes the decision rather than any single ruleset, the same engine fits wherever goods move outside the DC. Fashion teams use it to get samples before critical deadlines. Medical device companies use it to control field inventory and returns for recertification. Clinical trial shipments, maintenance parts, and repairs run on the same configurable workflow. Compliance is one of those rules: controls that once required an IT project, like HTS code and description management, become a rule the platform enforces automatically and keeps current as regulations change.
Most of what happens outside the warehouse runs on a PDF and someone's best guess. A routing guide lists the rules, but every shipment still asks a person to select a carrier, a service level, and provide the paperwork that goes with it. Those decisions get made hundreds of times a day by people who don't ship for a living. When the guide is ignored or misread, the result is rogue carrier choices, over-servicing, and delays no one planned for. The cost lands on the company, not the supplier.
OptiPost replaces the static guide with a configurable workflow that walks each user through the company's own process, one clear step at a time, instead of the eight to twelve generic data-entry screens the free carrier provided tool demands. The right carrier, the right service, and the right documents get selected every time, so the work is done the way the company intended before a downstream failure can occur.
The technology isn't new so much as proven. For 13 years it has run quietly inside recognizable brands, and Acuitive has rebuilt it in a modern cloud stack. “OptiPost has quietly run the parcel shipping that companies could never get their arms around,” said founder and CEO Phil Marlowe. “We rebuilt it so any logistics team can take that same control over the freight their TMS was never built to see.” OptiPost isn't meant to replace a core TMS, he added, but to augment it and pick up the 20% left on the table, the part is still done by hand.
Because the platform digitizes the decision rather than any single ruleset, the same engine fits wherever goods move outside the DC. Fashion teams use it to get samples before critical deadlines. Medical device companies use it to control field inventory and returns for recertification. Clinical trial shipments, maintenance parts, and repairs run on the same configurable workflow. Compliance is one of those rules: controls that once required an IT project, like HTS code and description management, become a rule the platform enforces automatically and keeps current as regulations change.
OptiPost is carrier-agnostic and configurable by community. Each business unit, geography, or supplier network runs under its own rules while one team administers them all centrally. The platform pulls live rates from every carrier by API, and multi-carrier rate shopping is proven to cut transport costs 20 to 30%. Because the rules live in the cloud, a single team can change carrier policy across a global network in seconds. OptiPost is available now and typically deploys in weeks across dozens of locations, with integration limited to the carriers and nothing required of internal systems.
