JACKSONVILLE, Florida--PenserSC is the new name for Peninsular Warehouse Company--an established, respected provider of complete Supply Chain Management services in the U.S. Southeast. Established in 1908 as Peninsular Warehouse, the company has positioned itself to serve global shippers in the Southeast, particularly as JAXPORT (Jacksonville) goes through a transformation that will result in its becoming one of the largest East Coast ports within five years.

Leading the transformation of PenserSC are Shawn Barnett, CEO and Russell O'Dell, Jr., COO. "They have built a team that is ready to compete with anyone," says retired board chairman Russell O'Dell, Sr. "When we leaned about the port's plans for expansion, and the subsequent signing of major new steamship lines, we knew the time had come for a review of our strategy. We were fortunate to have someone of Shawn's rich experience and talent available to take the helm."

CEO Shawn Barnett brings extensive experience in supply chain design, engineering, business development, and marketing. Most recently, Barnett played a key role in the expansion of Ozburn-Hessey Logistics, as well as having held management positions at UPS and TNT Logistics (now CEVA). Shawn is a graduate of the University of North Florida College of Business with a degree in Marketing and Logistics.

COO Russell O'Dell, Jr. is the fourth generation of family leadership. His hands--on experience with the company--extending over two decades-has familiarized him with every aspect of PenserSC services and operations.

PenserSC has integrated the service offerings of family-owned Peninsular Warehouse & Distribution and Penser Transportation under a strategy that provides shippers doing business around the world with a one-stop resource in the U.S. Southeast. Under its new strategy, the company's primary advantages include:

• Warehouse facilities within four miles of the three major Florida ports
• Fully-integrated supply chain solutions
• Rail-served facilities
• State-of-the-art technology
• Regional transportation network (LTL, line haul and pool distribution)
• Ocean container and railcar service with cross docking

PenserSC has over 1,000,000 square feet of dry and temperature-controlled warehouse facilities in Jacksonville, Orlando and Miami, all linked to an efficient highway and rail network.

As to the future prospects for PenserSC, the senior O'Dell has this to say: "I wish I was 20 years younger. We have built a stout team, and what they are doing is very exciting."

About PenserSC

PenserSC has deep roots in U.S. Southeast 3rd party logistics, starting as Peninsular Warehouse in 1908. Through four generations of family ownership the company focused on delivering second-to-none service, with a commitment to the highest standards in business ethics, consistently resulting in long-term relationships.

From its initial location in Jacksonville, the company expanded to build warehouses and terminals in Orlando and Miami. Starting in 1966, logistics support services were added to support the growing needs of customers by creating Penser Transportation as a sister company. Today, all are united under PenserSC to develop strategies and deliver a wide range of supply chain solutions.

To support today's most sophisticated supply chain systems, PenserSC's team of experts-together with a highly-experienced front-line team--developed powerful IT capabilities and invested in new facilities to stand as a single-source supply chain resource. PenserSC can be reached at (904) 786-1811, or on the web at http://www.pensersc.com/.