Multichannel Merchant--Same-day delivery in the United States is an elusive beast. Almost every online retailer wants to do it, but many are scratching their heads as to how.

When is comes to getting into the realm of same-day shipping it’s not about building a warehouse in every state or waiting to see what Amazon does. According to Shutl CEO and founder Tom Allason, it’s all about focusing on your brick-and-mortar store.