April 9, 2014 - WINDSOR – canadaplus.com, the International Parcel Logistics division of Farrow, recently announced the launch of a new brand identity as part of an overall initiative within the company to substantially grow their business and create jobs in Windsor/Essex and across Canada. In-line with the recent rebranding of the parent company last year, canadaplus.com will now be known as Farrow Logistics.
The company, created in Windsor in 1991 to compliment the service offering of Farrow currently employs over 100 people, all dedicated to providing the highest quality international logistics services for clients all over North America.
“the new Farrow Logistics brand is the result of a long process undertaken by our team in LaSalle, and Toronto,” explains Joe Corace, Farrow’s Executive Vice President Marketing, Development and Innovation. “we learned through the process, where employees and clients both were invited to offer opinions and insights on the our Logistics division, that the people who rely on us look to us for the peace of mind we deliver every day. Peace of mind, and delivering on the promise of our clients to their final consumers. We think that makes a perfect starting point for this initiative. As a result, the slogan for Farrow Logistics will be rebranded to ‘Your Reputation. Delivered,’, which dovetails nicely with the parent company slogan ‘Peace of Mind. Delivered.’ “
The company is pleased to announce a streamlined and bold new name – Farrow Logistics – along with a contemporary new logo.
Farrow Canada President Randy Motley stated, “Our belief is that our new name, and new brand are more than just something to look at on our business cards. We believe that by reinvigorating the spirit of Farrow Logistics, we can generate new business that will see us expand our job base in regional centres like Windsor, Toronto, and out west in Calgary, Edmonton and Seattle. We’re extremely proud that a local Windsor business has that sort of reach.”
The rollout of Farrow Logistics new brand will continue into the summer of 2014
The company, created in Windsor in 1991 to compliment the service offering of Farrow currently employs over 100 people, all dedicated to providing the highest quality international logistics services for clients all over North America.
“the new Farrow Logistics brand is the result of a long process undertaken by our team in LaSalle, and Toronto,” explains Joe Corace, Farrow’s Executive Vice President Marketing, Development and Innovation. “we learned through the process, where employees and clients both were invited to offer opinions and insights on the our Logistics division, that the people who rely on us look to us for the peace of mind we deliver every day. Peace of mind, and delivering on the promise of our clients to their final consumers. We think that makes a perfect starting point for this initiative. As a result, the slogan for Farrow Logistics will be rebranded to ‘Your Reputation. Delivered,’, which dovetails nicely with the parent company slogan ‘Peace of Mind. Delivered.’ “
The company is pleased to announce a streamlined and bold new name – Farrow Logistics – along with a contemporary new logo.
Farrow Canada President Randy Motley stated, “Our belief is that our new name, and new brand are more than just something to look at on our business cards. We believe that by reinvigorating the spirit of Farrow Logistics, we can generate new business that will see us expand our job base in regional centres like Windsor, Toronto, and out west in Calgary, Edmonton and Seattle. We’re extremely proud that a local Windsor business has that sort of reach.”
The rollout of Farrow Logistics new brand will continue into the summer of 2014
