Attending a professional trade show or conference can be a game-changer for networking, learning, and business growth—if you plan strategically. To get the most out of the experience, it’s critical to start by researching the event in advance and develop a clear game plan. This ensures you maximize your exposure to subject matter experts, potential partners, and customers while using your time efficiently.
Take ProMat 2025, held towards the end of March in Chicago, as an example. As one of the largest material handling shows in the world, this year’s event marked a milestone, drawing over 52,000 visitors and featuring 1,160 exhibits across 659,000 square feet. The show also offered 215 educational sessions across three exhibit halls at McCormick Place.
The event showcased cutting-edge advancements in material handling, supply chain, and logistics, with a pronounced emphasis on automated solutions, robotics and artificial intelligence (AI). Many exhibitors introduced AI-driven solutions aimed at enhancing automation and operational efficiency. Labor reduction was also a central theme, addressing challenges in workforce availability through technologies designed to minimize training requirements and automate tasks. Overall, ProMat 2025 highlighted the industry's commitment to embracing technological advancements to navigate the evolving landscape of supply chain and logistics.
How to Get the Most Out of a Conference
With ProMat in mind, it’s clear that an informal, unstructured approach to any conference won’t yield the best results. Here’s how to optimize your next event:
· Set Clear Objectives: Define what you want to achieve—whether it’s exploring new technologies, generating leads, or gaining industry insights. Having clear priorities keeps you focused.
· Plan Your Schedule: Identify key exhibitors, speakers, and sessions that align with your goals. Mapping out your time ensures you don’t miss valuable opportunities.
· Engage Thoughtfully: Ask insightful questions and share your expertise with exhibitors and speakers. Meaningful conversations can lead to strong professional connections.
· Maximize Networking: Bring plenty of business cards or use digital contact-sharing tools. Attend social events, breakout sessions, and networking lounges to expand your industry network.
· Follow Up After the Event: Reinforce new connections by reaching out on LinkedIn or via email. Timely follow-ups can turn introductions into lasting business relationships.
· Apply What You’ve Learned: Whether it’s implementing new strategies, following up on leads, or sharing insights with your team, ensure the knowledge gained translates into action.
Looking Ahead: PARCEL Forum 2025
You can put these strategies into practice at the upcoming PARCEL Forum in Chicago this September. As the leading show for package fulfillment strategy, PARCEL Forum offers a prime opportunity to explore a diverse range of exhibitors, attend informative conference sessions, and engage in dynamic networking opportunities.
With the right approach, trade shows and conferences become powerful investments in both personal and business growth. A little preparation goes a long way in ensuring you walk away with valuable insights, new connections, and actionable takeaways.
Jim McLafferty is the VP of Sales, Marketing & Solutions Development at DMW&H. With over 30 years of experience in the material handling industry, Jim is a thought leader in the design and implementation of parcel handling systems to support first-, middle- and last-mile requirements. He can be reached at JMcLafferty@dmwandh.com or 201.635.3439.
